How Aesthetics Will Save the American Sportfishing Industry

Imagine an industry of consistent and identifiable customers who kept your order books, and the shipyards, filled to maximum capacity. An industry where business flows in as steadily as the tides. This was the state of the U.S. marine industry three decades ago upon my entry as an American yacht designer. The client base was well-grounded, stable and secure.

As is the case in all industries, customer base and market share are subject to shift so it should come as no surprise that there have been a few variations over the years. However, there is an even greater shift underway now, one that will soon be a game changer for all in our industry, particularly here in the U.S….